Minty Ink
“It’s not only what you say, it’s the uniqueness, style, and authenticity with which you say it.”
Amanda Minty / Founder of Minty Ink
Good writing is as much about the words omitted as those used.
And sometimes not saying anything is the most powerful differentiator of all…
From creative concepts to corporate copywriting, brand positioning to bespoke poetry, we create relatable texts and authentic identities for international wellness and hospitality clients.
Mindful words, meaningful connections
Our Specialities
Concept Development
Hotels – Resorts – Restaurants
Spas – Wellness Centres
Content Creation
Web copy – Magazine articles – Brochures Exhibitions – Blogs – Social Media
Corporate Copywriting
In line with your brand style guide
and target audience
Brand Positioning
(Pre- & Post-Opening)
Your unique story, told your unique way.
Strategy-based copy to launch, scale, and grow.
... and just about anything
else asked of us...
Books – Speeches – Biographies
Award submissions and more
Our Approach
Our approach is grounded in feelings and emotions, collaboration and creativity.
Our expertise extends beyond words to the ideas and concepts that underpin them.
Our role adapts to your needs.
We are happy to keep a low profile and only work with clients whose own operations bring positive benefits to their staff, the environment, and the cultural integrity of their location.
Our Clients
Current
Recent
Landaa Giraavaru, Maldives (since 2007)
Kuda Huraa, Maldives (since 2007)
Explorer, Maldives (since 2007)
Private Island at Voavah, Maldives (since 2016)
Seoul (since 2020)
Bahrain (since 2020)
Shenzhen (since 2021)
Kuwait at Burj Alshaya (since 2022)
Astir Palace, Athens (since 2022)
Jimbaran Bay, Bali (2013-16; 2019-20; since 2022)
Sayan, Bali (2013-16; 2019-20; since 2022)
Safari Lodge, Serengeti
The Nam Hai, Vietnam
Sayan and Jimbaran Bay, Bali
Chiang Mai, Thailand
Kyoto, Japan
Bangkok, Thailand
Whistler, Canada
Beijing, China
Lisbon, Portugal
…Plus Ghost Clients
Since 2007, Minty Ink has helped launch more than 30 spas, hotels and wellness brands and has supported many others.
A few words from our clients
